In Market America’s history, 1997 proved to be a huge year—attendance at International Convention was a record breaking 10,000, with retail sales for Market America Independent Distributors at $50 million, and the award winning cosmetics line Motives® was launched. While the original logo is much different than what we see today, Motives continues to stay true to its beginnings—always progressive and ahead of fashion and beauty trends worldwide.
Motives was created out of founder and creator, Loren Ridinger’s, desire for all woman, on any budget, to enjoy high quality, custom-formulated cosmetics. Infused with antioxidants and vitamins, Motives cosmetics nourish the skin—enhancing the skin’s true beauty. From the beginning, Loren took into consideration the specific ingredients that can help the skin’s natural ability to deflect lines and creases. This customized approach combines a selection of revolutionary foundations, powders and concealers to create the perfect canvas for the application of color to the eyes, cheeks and lips.
While the logo has changed over the years, the integrity of Motives’ products has not. Still affordable, always stylish and ahead of the industry trends, Motives is about feeling empowered, beautiful and achieving goals, all at an affordable price. And Motives isn’t slowing down—continuously rivaling the most competitive makeup brands on the market. The newest addition to Motives line, Motives® for La La, created by Loren Ridinger and La La Anthony has revolutionized cosmetics to include every shade, for every woman—coining the phrase ‘beauty in every shade.’ To see what’s next for the thriving Motives brand, ensure you have a seat at the International Convention this Thursday through Saturday!