Market America and SHOP.COM Will Increase Tech Spending in 2012


In the world of online retail, technology is king. Investing in technology is what helps keep Market America and ahead of the curve, and leading the social shopping revolution. By utilizing cutting edge technology, we can deliver a shopping experience for our customers that is second to none.

Our SHOP Consultants lend a personal touch that makes our shopping experience unique, but the technology that drives our e-commerce platform is what helps us take online shopping to the next level.

In the past year, we’ve worked hard to develop and integrate a state of the art universal e-commerce platform – but this is only the beginning. As we move into 2012, we will also be rolling out new mobile and social shopping features that will help deliver an unparalleled shopping experience.

According to Chief Technology Officer, Michael Brady, Market America will increase spending on technology from 15 to 20% in 2012 – as we complete the migration process and begin rolling out new features.

“When the platform is fully operational our shoppers will be able to shop both and with better navigation and an enhanced shopping cart, and do it how and when they want with mobile and social commerce,” says Brady.

To find out more about what’s in store for 2012, check out this great article from Internet Retailer.

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