What Marc Ashley shared with the crowd this afternoon in 90 minutes will take barely three months to roll out, and yet it’s poised to reshape the way Market America UFOs do business for years to come. The name of the game at the corporate office has been simplification and perfection, and much of that has to do with the sleek new technologies coming now.
The twin site redesigns of SHOP.com and MarketAmerica.com are hugely important for both distributors and customers. Launching September 10th, the all-new SHOP.com will have a brand new e-gift card, a redesigned homepage with one-click checkout, and a redesigned Trend Shop spearheaded by Loren and Amber Ridinger to help you style and merchandise product to share on social media and display for your customers. Double cash back promotions and huge holiday promotions are coming up for all our established brands, and in a huge move into retail, SHOP.com will begin offering thousands of brand-name electronics and home consumables directly to the OneCart, bypassing the retail stores–they’ll be treated as MA products, earning BV and IBV. Plus, every distributor gets an Isotonix and a Motives site when they sign up with SHOP.com, as well as deal finder ShopBuddy, available for download now.
Use email and social media reminders to start getting your customers to switch, get new business cards from Print Center to reflect the new address, and update your blogs. On the corporate end, we’ve updated the SEM and SEO to redirect to Shop.com, as well as the embedded page links, so your customers will have an easier time finding you in the right place.
“The new MarketAmerica.com is designed to help you prospect and recruit: you can show the plan online, get info on the company, watch videos, access your admin page, or redirect people to Shop.com to shop your portal,” says Marc Ashley. The Powerline will be online, as well as more brand info, and Power Profiles made searchable by PIN level, to help tell the success stories of this company. Your DRS will still be there to provide personalized information about you, your team, and with your contact information so that your prospects stay yours, but MarketAmerica.com will be the corporate source that reinforces everything you’re sharing with them.
The new and improved Distributor Signup Wizard went live this week, simplifying the signup process into just five steps. Converting existing customers is easier: they’ll have their saved information autofill, recommended products will appear in their cart, and new security checks will make the form mistake proof. Long distance signups are also made easier with the “invite distributor” tool in the back office, or the “Join Now” tool in the PRM. It allows you to sign up multiple people at once, anytime, anywhere—once they’ve entered your distributor ID, they’re able to enter their own information—no placement or sponsorship needed, and no need for them to give you their personal information. Confirmation is sent to whoever’s ID is entered, and then their information is held in the “waiting room,” and you can enter the sponsor and placement information for them on your time.
The new UnFranchise reboot has “gutted the back office and made it amazing!” says Jeremy Fennema, who joined Marc to explain the collaborative redesign process he’s leading. “Currently it’s difficult to find what you need, and more importantly, hard to explain to new distributors.” A two-year overhaul will completely rethink it, including a new tab full of ordering info, a customers tab with all their information, automatically updated new products, and a customizable selection of widgets on your dashboard, so you can get the information you need the most right away.
Marc closed with an anecdote that reminded the crowd that despite complications, it’s possible to push through. “The company has been around for 20 years, and we’ve been through a lot of trials and tribulations. There’s a story about a man who was a runner for a living, and he lost both his legs. Now I hate quitters, but in that situation, I think you can call it a day, right? Not only did he start walking, he started running again. And he not only ran again, he started racing, and winning. Haters hate winners, and I think you’d agree if you were a runner you’d hate being behind a guy with no legs. His haters went to the Olympic Committee and said he had an unfair advantage. The Olympic Committee disqualified him, and as god is my witness, when I was writing this presentation, I looked up at the TV and saw this man running in the Olympic Games in London. His name is Oscar Pistorius—when you get tired, think about him.”